National Day Spa Celebrates 60 Opened Locations, Launches New Treatments and Earns National Recognition for Community Impact
Denver, Colo. – Spavia Day Spa, the affordable luxury spa franchise redefining the neighborhood spa experience with resort-inspired and result-driven treatments, is celebrating the first half of its 20th anniversary year with notable franchise development, new treatment offerings, and national accolades for its community impact.
Following its entry into South Carolina and Kansas at the end of 2024, Spavia has signed six new franchise agreements in the first half of 2025 alone. These include a second Kansas location, and additional development in Colorado, North Carolina, northern New Jersey and Florida.
The brand also signed its first franchise agreement for its urban design, Sway by Spavia, in Dallas, Texas— building on the successful launch of its flagship location earlier this year. This wave of development comes on the heels of Spavia’s 60th spa opening in California, reinforcing the brand’s expanding footprint in key growth markets across the country. Looking ahead, Spavia is advancing its ambitious franchise development phase, with a target of reaching 200 locations within the next decade. With a strategic emphasis on expanding into major metropolitan areas across the United States, the brand is initially focusing on cities within Arizona, Florida, Georgia, Texas, Tennessee, North Carolina and South Carolina.
“The momentum we’re seeing this year is the result of two decades spent building a purpose-driven brand—and that purpose is paying off,” said Marty Langenderfer, Co-Founder and CEO of Spavia. “As we celebrate 20 years, we’re not just reflecting on the past, we’re accelerating into the future. With new franchise partners, innovative treatments, and a growing national footprint, we’re focused on making wellness more accessible in every neighborhood and major cities across the country."
Alongside franchise growth, Spavia continues to lead the wellness industry by introducing new treatments designed to meet evolving consumer needs. This includes the addition of lash and brow beauty treatments and therapeutic cupping massage enhancements. Additionally, by strengthening its partnerships with celebrity-backed brands such as FarmHouse Fresh, Comfort Zone, IMAGE Skincare and Pure Fiji, Spavia has continued to elevate its result-driven treatments and retail offerings.
“Since our founding, we have been guided by a commitment to provide our guests with thoughtful, personalized wellness experiences,” said Allison Langenderfer, Co-Founder and President of Spavia. “Through offering new treatments, whether that be beauty treatments or massage enhancements, allows us to meet the evolving needs of our guests and support their wellness goals even further. For franchisees, Spavia offers a full-service wellness model under one roof. We’ve built a concept that does it all, with heart.”
The brand’s community impact, extending beyond its spa doors, has also garnered national recognition, earning Spavia the Cause Marketing Champion Award at the 2025 Franchise Innovation Awards. This honor highlights Spavia Cares, where every local day spa actively partners with organizations through fundraising, volunteering, and donations supporting community development, education, health, animal welfare, and more.
Founded in 2005 with a mission to make a positive difference one guest at a time, the founder-led company has grown into a nationally trusted name in the wellness industry. Supported by a leadership team with over 120 years of combined wellness and franchising experience, Spavia continues to provide unparalleled support to its franchisees and meaningful experiences for its guests.
Spavia seeks entrepreneurs who are passionate about wellness and delivering exceptional guest experiences. Ideal partners are forward-thinking, possess strong people skills and management experience, and are dedicated to fostering a culture of relaxation and well-being. Spavia franchisees thrive within a supportive network, sharing a commitment to making a meaningful impact in their communities.
To learn more about franchising with Spavia, visit www.spaviafranchise.com/.
ABOUT SPAVIA
The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time and delivering a luxurious spa experience at an affordable price. Spavia locations provide a variety of massage treatments, skin care treatments, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. 60 day spas are currently open in 23 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values.
